How Eclyra handles personal and operational data through Supermercado Melhor da Praça Ltda — in line with the Brazilian General Data Protection Law (LGPD), the Consumer Protection Code, and the regulatory framework that governs wholesale food supply, hospital food procurement, and worldwide food export operations.
This Privacy Policy explains how personal and operational data is collected, processed, stored, and protected when individuals and companies interact with the institutional website eclyra.online, operated by SUPERMERCADO MELHOR DA PRACA LTDA — a Bahia-based food distribution hub for wholesale food supply, hospital food procurement, and worldwide food export.
The website may collect the following categories of personal and operational data, depending on how an individual or company interacts with the hub:
Personal and operational data is processed only for purposes that serve the relationship between the customer and the hub. Specifically:
Data processing may be based on the user's consent where applicable, legitimate business interest, pre-contractual steps, contract execution, or compliance with legal obligations — in particular the Lei Geral de Proteção de Dados (LGPD — Law No. 13,709/2018), the Consumer Protection Code (Lei nº 8.078/1990), the Brazilian Civil Code governing supply and commerce contracts, the ANVISA (Agência Nacional de Vigilância Sanitária) framework applicable to food products, the MAPA (Ministério da Agricultura, Pecuária e Abastecimento) framework applicable to agricultural and food products, and the customs and export framework regulated by SECEX/Receita Federal for international shipments.
Personal and operational information is not sold or transferred to third parties for marketing purposes. Data may be shared with essential service providers — such as hosting, email delivery, security infrastructure, technical support, payment processors, freight forwarders, customs brokers, port operators, shipping carriers, sanitary inspection services, and authorized fulfillment partners — solely when required for website operations, food dispatch, export shipment, or regulatory compliance. Sanitary, customs, and tax authorities (Receita Federal, SECEX, ANVISA, MAPA, destination-country sanitary authorities) may receive operational data when required by applicable Brazilian and international law for the legal commerce and export of food products. Disclosure to other competent authorities may occur only when required by applicable law.
Information is retained for as long as needed to fulfill the purposes described in this Policy, to maintain meaningful customer and operational records, or to comply with applicable legal, fiscal, sanitary, customs, and regulatory requirements. Supply contracts, sales records, fiscal records, sanitary documentation, batch records, and export records are retained in line with the periods required by Brazilian commercial, tax, sanitary, customs, and food-traceability legislation — which may extend over multiple years for fiscal, sanitary, and operational traceability purposes.
Food supply operations require food traceability documentation — covering batch numbers, lot codes, manufacturing dates, expiration dates, supplier information, transportation records, and chain-of-custody documentation throughout the food product's life cycle until delivery to the customer. Such records are retained as part of the sanitary documentation that real food commerce requires — particularly important for hospital supply and international export, where traceability and recall capability are strictly required by ANVISA, MAPA, and destination-country food authorities.
We implement reasonable technical and administrative safeguards to minimize the risk of unauthorized access, loss, alteration, or improper disclosure of personal and operational data. Customer commercial information, payment information, sanitary documentation, and operational records are handled with the discretion that real B2B food commerce requires. No online environment can guarantee absolute security, and customers are encouraged to use appropriate channels when sharing particularly sensitive information.
Wholesale food supply, hospital supply, and export operations involve handling commercially sensitive information — pricing structures, volume forecasts, customer procurement patterns, contract terms, and the kind of confidential commercial information that real B2B food operations require. All such information is treated under commercial confidentiality, is accessed only by personnel directly responsible for executing the engagement, and is not disclosed externally except (a) to the extent strictly necessary for engagement execution, (b) as required by applicable law, or (c) to authorized regulatory, fiscal, sanitary, or customs authorities.
Under Brazilian data protection law, individuals may have rights including: access to their personal data, correction of inaccurate information, deletion, anonymization, restriction of processing, data portability, information about sharing, and withdrawal of consent where applicable. Data tied to fiscal, sanitary, customs, contractual, or food-traceability documentation may be subject to mandatory retention requirements that override deletion requests in line with Brazilian commercial, fiscal, sanitary, and customs law. To exercise these rights, contact us at privacy@eclyra.online.
This website may use essential technical cookies to ensure proper functionality and navigation. No advertising tracking or behavioral profiling is currently implemented on this institutional website.
If this website links to third-party platforms or services — including communication tools, payment processors, customs portals, freight forwarder interfaces, sanitary inspection portals, or shipping carrier tracking systems — their own privacy policies apply. SUPERMERCADO MELHOR DA PRACA LTDA is not responsible for the data practices of external websites or platforms.
Worldwide export operations require transfer of operational and customer data to international counterparts — destination-country sanitary authorities, customs authorities, freight forwarders, shipping lines, port operators, and the importer-of-record in the destination country. Such transfers occur only when required to execute the export shipment and comply with applicable customs, sanitary, and trade regulations. We seek to ensure that international counterparts handle transferred data with reasonable care, in line with the international commercial framework governing food export.
Operational data may be shared with ANVISA (Brazilian sanitary authority), MAPA (Ministry of Agriculture), Receita Federal (Brazilian customs and tax authority), SECEX (Secretaria de Comércio Exterior), state and municipal sanitary authorities, and destination-country sanitary and customs authorities when required by applicable export, customs, sanitary, and trade regulations. Such data sharing supports the legal export of Brazilian food products and the regulatory oversight that international food commerce requires.
For hospital and institutional supply, additional procurement-related data may be processed — including purchase orders issued under public or private procurement frameworks, sanitary control records, batch verification by the receiving hospital, and the documentation that healthcare food procurement requires. Such data is processed strictly for engagement execution and regulatory compliance, and is treated under both the LGPD framework and the specific confidentiality obligations applicable to healthcare-procurement relationships.
This Privacy Policy may be updated at any time to reflect changes in operations, law, or website structure. The version published on this page is always the current and applicable version. We recommend reviewing it periodically.
For any privacy-related questions, data requests, or concerns, please reach us at privacy@eclyra.online or through our commercial email at contact@eclyra.online.